NCAG Studio Discovery Tour 2021
North Coast Artists Guild:
TO: New and Returning NCAG Studio Discovery Tour Participants
From: NCAG Board, Michael Henderson, Acting Chair
Re: Important news and instructions for this year’s Studio Discovery Tour 2021
Brief: Attachment 1 below contains important instructions pertaining to changes to the current SDT Website for currently participating Studio Tour artists, requiring a timely response.
Attachment 2 below is the SDT2021 Studio Discovery Tour Application inviting NCAG artists who would like to participate in this year’s Studio Discovery Tour. Those who carried over from the last season do not need to reapply but might need a refresher of the agenda.
Outlook for Studio Discovery Tour 2021
The NCAG Board is in the planning phase of Studio Discovery Tour 2021. The dates for the two-weekend live event are Saturday-Sunday, August 28-29, and Saturday-Monday, September 4-6, 2021.
The NCAG Board is cautiously optimistic that the Pandemic will be sufficiently under control to have a fully open, live event. Much of that decision will be determined by State and County protocols. Regardless, we are firmly planted in developing a continuous Virtual Studio Tour, and to some extent, it will be an actual tour of open art studios for as many artists as possible. We have late June to early July to finalize our commitments to the live open studios event.
Nothing can replace a warm and welcome studio with the personal bond between artist and art lover. We know it, and so does the art buyer. Our community’s pandemic experience has revealed new options to our artists. The importance of cell phones and social media like Instagram, Facebook, and ZOOM meetings will continue to give new power to the stay-at-home business that now includes a corner studio in your private home, adding a significant point of sale that is not affected by season, weather, or viruses. The Studio Discovery Tour itself has shown us how much our studio’s persona and the presence of the artist is our most powerful sales generator. The public, likewise, has become more accepting that “virtual” can still be “personal.” We encourage (but not require) our artists to connect to the changing world with personal websites, e-commerce capability, skills with photographing their work, posting on social media, and encourage jumping into video to make the virtual world more live.
We are updating the Studio DiscoveryTour website to be the official online brochure for the Tour. It will represent all participating artists, providing information about each just as the past printed brochures did. The costs of the online brochure are significantly less compared to the printed brochure that was published annually. We will create a flyer to mail out to our contacts that will invite them to the event as well as direct them to the SDT website. From there, an artist’s links will take them to his or her personal website, to any social media sites they post, to any e-commerce sites they manage, and the personal invitation to their studio. And their presence on the website will continue long after the live tour dates have passed.
We wish you all the best in our anticipated recovery from the “Great Pause.”
Please feel free to respond to this email if you have any questions or comments.
Michael Henderson, NCAG Board Member